Book

In 42 Rules of Sensible Investing, Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The sometimes complex and esoteric strategies are transformed into concise, practical, and sensible rules.

In 42 Rules of Sensible Investing, you will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice, or something that you may have already heard about:

• How to stay calm in declining markets.
• How to have a good selling strategy.
• Why diversification is necessary.

Other rules, however, could definitely cause controversy:

• Why index funds perform better than most other actively managed funds.
• How over-diversification can be a bad idea.
• Why long term, investing in stocks is less risky than in bonds.
• Why it makes sense to stay invested at all times.
• How simple process of stock picking is better than a complex one.

View short video presentaions:

• Introduction to 42 Rules for Sensible Investing
• Rule 8: Market Declines Happen
• Rule 9: Market Timing Doesn’t Work
• Rule 14: Control Your Emotions
• Rule 17: Buy What You Know
• Rule 24: Know When to Sell

Praise for this book:

“This book condenses enough wisdom into these 42 straightforward rules to save investors years of learning through costly experiences”.

Abbott J. Keller, CFA
Chief Investment Officer
Kestrel Investment Management Corporation

“42 Rules for Sensible Investing is a clear, easy to read, objective and balanced review of the basic fundamentals of investing. It is ideal and essential for the novice and a helpful reminder for the experienced investor”.

Bert Frydman
Author and Consultant
Former Chairman of the Board
Valley Credit Union

“The book provides a great summary of investment techniques in concise and understandable form.  A must read for anyone who doesn’t have time to go through voluminous tomes on investing”.

Vieta Rosenberg, CPA
Profit Factor

“Valuable and actionable advice for both novice and experienced investors delivered in enjoyable and easy to read manner”.

Bryan Koffman
General Partner, PanTerra Investments

More information available from the publisher and from Amazon.